Wechat marketing is a kind of enterprise marketing mode in the era of network economy。It is a kind of network marketing method that rises with the hot of wechat。Wechat does not have the limit of distance, after users register wechat, they can form a connection with the "friends" who are also registered around them, subscribe to the information they need, and merchants promote their products by providing the information needed by users, so as to achieve point-to-point marketing。
Wechat marketing is mainly reflected in the regional positioning marketing carried out by mobile clients in mobile phones or tablets,Merchants through the wechat public platform secondary development, such as docking with the wechat member cloud marketing system to display merchants' micro official website, micro member, micro push, micro payment, micro activity, micro CRM, micro statistics, micro inventory, micro commission, micro reminder, etc,It has formed a mainstream online and offline wechat interactive marketing method。
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Mobile website refers to a website written in WML (Wireless Markup Language) specifically for mobile browsing, usually text information and simple picture information。With the development of intelligent mobile phones,A mobile phone with an operating system and a browser works much like a PC (this smartphone is a "pocket PC" PPC),Using this mobile phone can browse almost all www websites through GPRS Internet access,Whether the site is a wap site or not,You can also install programs specifically designed for mobile phones,Such as mobile phone stock, QQ, MSN, etc。Due to the limited screen size and CPU processing power of mobile phones, websites optimized for mobile phones are easier for users to navigate。This also puts a new requirement on website design: the website must adapt to mobile browsing。
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1. Current situation analysis: Analyze the current situation of enterprise network promotion, including search engine performance, network word-of-mouth survey, news media index, etc.;
2. Make plans: according to the actual needs of the enterprise, make promotion targets, and carry out various network promotion activities around the targets;
3. Project execution: integrated the resources of various channels on the Internet, implemented according to the established promotion plan, and did a good job in project management;
4. Optimize feedback: investigate and analyze the phased results of promotion in each channel, and adjust promotion strategies in time to achieve the best results;
5. Final report: According to the implementation of the whole project, write the final report, including the achievement rate of promotion goals, follow-up activities, and effectiveness maintenance suggestions。
As with the traditional Internet, enterprises to carry out wap network marketing, also need to build their own wap website。Although in the form of expression, wap website is weaker than the general website, for pictures, animation and other performance is not enough, but the sparrow is small, complete。To make an enterprise wap website, you can start from the following aspects:
First, enterprise publicity
Wap corporate propaganda can reflect the writing skills: it should be simple and clear, but also highlight the core competitiveness of the enterprise。Generally speaking, the establishment time, scale, contact information, main business, etc., is the primary content of visitors to understand an enterprise, especially the contact information of the enterprise, can be focused on a single list to facilitate access and contact。
Second, product display
On the WAP website, the focus of performance is still product display。Mobile customers often visit an enterprise's wap website prepared to understand the detailed parameters or price of a product。Therefore, the product display of enterprises on wap can choose the main products of enterprises and explain their various parameters or prices in detail。At the same time, the new product information of the enterprise can also be properly introduced。
Third, customer service
For enterprise customer service, wap websites may be more effective than traditional websites。Customer service includes two aspects: customer consultation and complaint. Through the wap customer service platform of the enterprise, customers can consult or complain to the enterprise by mobile phone no matter when and where, and the enterprise can respond quickly to the consultation or complaint of the customer and establish a one-to-one contact with the customer。 The migration of applications and services provided by businesses and enterprises to the 3G platform has been the general trend, and the mobile Internet will certainly have higher business value than the traditional Internet。The mobile website has the advantages of allowing consumers to visit anytime, anywhere and everywhere, and the irreplaceable characteristics of convenience and speed。Mobile phones are rapidly becoming the most commonly used way for people to access the Internet, and as of June 2014, the number of Internet users in China reached 5.2.7 billion, the proportion of Internet users using mobile phones to access the Internet has reached 83.4%, the number of mobile Internet users surpassed the number of traditional PC Internet users for the first time (80.9%)。
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